A Powerful brand name. For 45 years AÏDA has been at the forefront of Real Estate services in South Africa. Named after its founder Aïda Geffen, AÏDA has been delivering quality products and services to members and consumers alike since 1958. When homebuyers and sellers think real estate, they think of the AÏDA brand, a Real Estate Group most likely to service their homeownership needs.

MARKETING, PROMOTION, ADVERTISING AND PUBLIC RELATIONS

The AÏDA brand utilises an effective combination of television, print media, and outdoor advertising to ensure that its message reaches across South Africa and across the street. The AÏDA "shop" on South Africa's leading daily soapie "Egoli" profiles our seamless marketing collateral and branding within the story line.

Advertorials in publications including 'Sunday Times, "Geld' magazine (Rapport) and 'International Homes (UK)' ensure a wide audience reach both domestically and abroad.

OUTDOOR

Billboards, bus shelters, ID-Lites, suburban signs and international airport advertising ensure that the AÏDA Brand remains top of mind for consumers.

TECHNOLOGY

The AÏDA Network remains at the forefront of technology in real estate. The whole network operates on a seamless end-to-end office management system (A-Prop), which include functionality such as monitored marketing solutions of all mandates and the auto population of the AÏDA website. The AÏDA website is a self maintained totally integrated Internet and Intranet program, which is linked to various international and local portholes.

STRATEGIC ALLIANCES

AÏDA pioneered "the one stop shop" experience for consumers and as such offers consumers and end-to-end solution through its home loan facilitator Mortgage S.A and value added insurance through the AÏDA Home Maintenance Plan product.

STRATEGIC GLOBAL PARTNERS

AÏDA will continue to negotiate the best possible strategic alliances with key international partners in Europe, Australia, New Zealand and the USA, to cater for both the local and international property and financial services needs of clients.

This alliance now connects clients to a menu of properties and financial services - paving the way to an informed property transaction by the client.

TRAINING

Having pioneered seller and buyer marketing solutions of sole mandates, show houses and parameter pricing - these proprietary systems and more are taught to members by highly qualified instructors. Recognized as a leader in real estate training solutions, training and education remains a high priority within the AÏDA System.