Game
Listing Details
Address
Telephone
0393159400
Game Stores - a subsidiary of the listed holding company Massmart - was established as Game Discount World in Durban in 1970, where it opened its first store in cramped premises in Smith Street in the Durban CBD and rang up sales of R78 000 in its first month of trading.
Game was born out of the belief by its founders that shopping had become a tedious and boring pastime. They conceptualised retailing as a game and then pooled their limited savings to turn the concept into reality by creating a fun environment for shoppers, who were attended by staff in shocking pink, a corporate colour which has prevailed to this day.
Intensive expansion has given Game a critical mass that has unlocked enormous buying power, enabling the company to cut process to a level that competitors have simply not been able to match.
Supported by the financial strength of Massmart - which is controlled by R10-billion-sales-a-year South African retail giant Wooltru - Game is on the brink of even more expansion.
Game now is also able to better serve the South Coast from its store in the new South Coast Mall.
Game was born out of the belief by its founders that shopping had become a tedious and boring pastime. They conceptualised retailing as a game and then pooled their limited savings to turn the concept into reality by creating a fun environment for shoppers, who were attended by staff in shocking pink, a corporate colour which has prevailed to this day.
Intensive expansion has given Game a critical mass that has unlocked enormous buying power, enabling the company to cut process to a level that competitors have simply not been able to match.
Supported by the financial strength of Massmart - which is controlled by R10-billion-sales-a-year South African retail giant Wooltru - Game is on the brink of even more expansion.
Game now is also able to better serve the South Coast from its store in the new South Coast Mall.
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